Personalized Video Marketing: Emerging Revolution in Content Marketing
“Personalized Video Content Can Be The Marketing Breakthrough Brands Need” – By Forbes
Personalized Video Marketing top the record of Marketing articles, be it comms, ABM, or even listings. Advertisers are reluctant to account for videos for 2019 in their own strategies, advertising budgets and group structures. This notion of customers with exclusive content personalized to them is attractive.
The rush for personalization
Why is personalization suddenly went hype? Intuitively, it feels right to personalize all of your articles for your prospects and customers but let’s have an example of an idea of how much consumers love video,
- 82% of Twitter users watch video content.
- More than 600 million hours of video are watched on YouTube every day.
- Almost 60% of internet users look for videos related to a product or service before visiting a store.
As by forbes..
Alongside informed tactics like personalization and automation, video is the way the marketers conquer the challenge of increasing reach and involvement. At a time when it is so difficult to be noticed and remembered, the appeal of video is easy to comprehend. Individuals are able to invest 2.6 times more on webpages with videos than people without, and brands such as Dropbox have doubled conversions and signups by adding videos on webpages to participate and convert users.
Personalization is the factor. As you personalizing that content, automate and digitize more of your client communications, a step in scaling keeps the organization and client relationship feeling human. It permits you to address audience members as individuals, which is the reason why companies with large inventories such as Netflix and Amazon have witnessed much success using this strategy.
Both companies feature personalized recommendations as many touch points as possible, from their sites to email, to make experiences of consumers due to their millions.
Here’s how you can use the two together to make more of an impact with your content.
- Build Truly Engaging Experiences
- Create Personal Relationships
- Use Behavioural Data